Services
We believe that to maximize your ROI, technical implementation must be guided by strategic planning, which should be based on research and analytics. This is why every project at Z LAB is aimed at serving your big picture and how we truly deliver fit-for-purpose and cost-effective solutions for the world's most innovative businesses and organizations.
Research & Analytics
Starting with the insights you need
to run your business
Strategic Planning
Build a business strategy for
the greatest ROI
Content & Communication
Communicate with your customers
in a way that delivers results
Organizational Transformation
Transform and empower your people;
your greatest investment
Digital Marketing
Use digital marketing platforms to your
advantage
International Expansion
Find your market in the
global economy
Research and Analytics
The foundation of any successful business effort must be a clear understanding of the overall situation and overarching goals. This is why we begin each project with market research and analytics. Our tried and true process begins here.
Market Analysis
Make your business decisions with clear insights from the market. Start your project with:
- Industry Reports
- Competitor Analysis
- Price Analysis
- Feasibility Analysis
- Market Evaluation
- International Market Evaluation
Digital Analytics
1. Customer Data Analysis
- Customer Journey Mapping
- Consumer Insights
- Customer and Stakeholder Satisfaction
2. Digital Review and Success
- Brand qwareness
- Idea generation
- Advertising effectiveness
- Website usability
- SEO analysis
Qualitative Methodologies
The market insights are not always data points or something that can be correlated. With conversation and person-to-person connections, we uncover the details that can help inform your business strategies.
- In-depth interviews (with consumers, influencers, buyers, clients, and others)
- Online and in-person focus groups (Insight study, Problems & Needs research, Design Test and Concept Test)
- Mystery Shopping
- Transcribing, coding, analysis, and interpretation
Quantitative Methodologies
Starting with hard data, we utilize qualitative methodologies to bring you clear data points for data-driven decision making
- Segmentation Studies
- Concept Tests
- Usability Tests
- Product Tests
- Conjoint Analysis
Strategic Planning
Based on evidence collected through research, we develop a comprehensive strategic plan for your business addressing your competitive advantages for your target market so everything you do serves a clear purpose.
Branding and Rebranding Strategy
External marketplace & internal organization:
- Brand Identity
- Brand Architecture
- Mission and Vision
- Organizational Branding
- Leadership Branding
- Employee Engagement
Customer Strategy
- Customer Journey Mapping
- Customer segmentation
- Customer relationship management (CRM)
- Customer lifecycle management
- Acquisition strategy
- Customer management
- Retention strategy
Comprehensive Marketing Plan
- Situation analysis
- Industry benchmarking
- Objective definition
- Segmenting and targeting
- Positioning and differentiation
- Target market
- Marketing mix
- Product and branding strategy
- Place strategy
- Promotion strategy
- Price strategy
- Implementation and control
Integrated Implementation
At Z LAB, implementation efforts are coordinated and consistent across board and the implementation is continuously optimized by ongoing analytics, strategy and market response, delivering the best results possible.
- Website design and development
- Mobile app development
- Visual identity & assets
- Print & digital media
- Copywriting & message design
- Taglines, call to action
- Content creation
- Blogs, whitepapers, eBooks
- Newsletter, correspondence
Video and Animation
- Preproduction (concept design, storyboard, creative direction, character design)
- Production (2D & 3D animation including asset creation, flash animation, whiteboard animation, commercial documentary)
- Post production (lighting, texturing, special effects, composting, rendering, editing)
- Search engine optimization
- Multi-platform communication
- Public relations (PR)
- Social media marketing
- Pay Per Click (PPC) Ad
- Google AdWords; Bing Ads
- Facebook; Twitter; Instagram; LinkedIn; Snapchat Ads
- Key opinion leader (KPI influencer endorsement)
- Email marketing
- Google analytics setup & audit
- Google My Business Listing & Yellow Page
- Crowdfunding campaign
- E-Commerce
HOW WE WORK WITH YOUR INDUSTRY
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2019 OTC Workshop: Empowering Individuals, Sharing Insights
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Digital Analytics: Going Beyond the First Click
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Branding 101: It's the energy that counts!
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