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Our Mission

Z LAB is a full-service innovation consultancy headquartered in Houston with experts around the world serving the most innovative businesses and organizations. Integrating research, strategy, and implementation, we maximize your return-on-investment (ROI) in market entry, growth, and exit (of local and international growth).

Working with Z LAB, you get a custom assembled team of experts that is perfectly curated to address your short term and long term priorities.

Our Values

We are a network of subject matter experts (SMEs) with diverse experience and cultural backgrounds that share the same aspiration of empowering individuals and companies worldwide to bring their innovation to enhance people’s wellbeing. Here are the keywords that define us:

  • Collective Intelligence
  • Creative problem solving
  • Global citizenship
  • Renaissance
Business team discussing concept

Experts

Sunny Zhang, Ph.D.

Sunny Zhang, Ph.D.

FOUNDER / PRESIDENT

Sunny has 20 years experience in consumer and organizational behavior, demonstrated by her pioneering work on e-commerce as well as her groundbreaking experiment on social networks.

Charles Knobloch

Charles Knobloch

Innovation Consultant

Charles Knobloch has spent over 35 years in the industry bringing together management of government, legal and technical issues with purpose to enhance global economic progress.

Scott Schemwell, Ph.D.

Scott Schemwell, Ph.D.

Management Consultant

An acknowledged authority in operations and risk management, Scott has over 30 years in the energy sector leading turnaround and transformation processes for global S&P 500 organizations as well as startups and professional service firms.

Ken Cohen

Ken Cohen

innovation consultant

With over 30 years of experience as a senior executive and innovation consultant leading Grow Associates, Ken's passion is to enable innovators by leveraging the tools of change management, entrepreneurship and start-up implementation.

Mark Friedman, Ph.D.

Mark Friedman, Ph.D.

Strategy Consultant

Mark is a principal in MJF Associates and has over 25 years of experience. His expertise includes strategic alignment, executive coaching, team building, leadership assessment & development.

Hiett Ives

Hiett Ives

Trade Show Consultant

With his domestic and international corporate background, Hiett helps entrepreneurs and established businesses and organizations increase their marketing success through effective communication and exhibition at B2B trade shows.

Betsy Neidel

Betsy Neidel

Strategy Consultant

For more than 20 years Betsy has been bridging the US – China gap, first in executive roles and later by advising others through strategic planning and implementation for successful business with China.

Brian Bearden

Brian Bearden

Digital Marketing Consultant

With 20 years of experience with Fortune 500 companies, Brian has been leading industrial online marketing and helping startups to multinational oil and gas companies to determine their target market and how to best reach them.

Geoffrey S Lakings

Geoffrey S Lakings

Analytics and Strategy Consultant

Geoffrey is an innovative, progressive and results-oriented strategist possessing rare combination of market, business, and technology acumen on assessing, planning, directing, & implementing multimillion-dollar tailored market intelligence solutions driving actionable insights.

Min Fan

Min Fan

Innovation Consultant

Min is a highly effective and inspirational industry leader with a track record of launching & building innovative programs. She is Skilled at building partnerships and developing strategic alliances across public and private sectors.

Dulce Avila

Dulce Avila

Research Associate

Dulce has developed her career working at global marketing research companies, where she gained six years of valuable experience collaborating with worldwide companies, such as Nestle, Mars and Bimbo.

Grace Ouyang, Ph.D.

Grace Ouyang, Ph.D.

Senior Data Analyst

With a decade experience working with biotech companies, Grace applies her knowledge of analytics on market research by extracting valuable information from various data sources and converting it into critical insights to support strategic planning.

Advisors

Kashif Khurshid

Kashif Khurshid

Digital Analytics

Kashif is a leading expert in digital marketing & marketing operations with over 14 years of experience in both B2B & B2C space. He is currently Leading the Marketing Analytics & Technology Team at Alert Logic (SaaS).

Wilson Calil

Wilson Calil

Marketing Strategist

Wilson is a senior marketing executive with more than 15 years of experience with Fortune 500 companies in product marketing, business intelligence, consumer insights, branding, and digital marketing.

Arbie Lopez

Arbie Lopez

Marketing Consultant

Holding an MBA with an international business concentration and working in the energy industry for over 6 years, Arbie is adept in all aspects of business. Her expertise lies in market analysis and project management.

Gavin Zhang, Ph.D.

Gavin Zhang, Ph.D.

Biotech Consultant

Gavin (Guanyang) is a biologist and a project manager with more than a decade experience in cancer, entomology, genomics, and biodiversity research. He speciales on lead generation and business development in the biotech industry.

Partners

Services

Focused strategy and results.
See more services that we can collaborate on.

Industries

How is our team equipped to work with you?
Learn more about our industry expertise.

The Z LAB team is incredible. They're incredibly passionate, ridiculously talented, and willing to work super hard. I love working here because I feel like I actually contribute to work I feel is important. Plus I have a lot of fun doing it, which is always a nice perk.

— Megan Botha

International Business Development, Z LAB

When I met Z LAB members, I was starstruck and still am. I am amazed how talented each member is. Everyone has different talents and seeing how they contribute their talents together is amazing. You have members who are dominating the designs, making each design wonderful and eye-catching. Then you have other members who are excellent writers and organizers. The list goes on and on. The amount of talent Z Lab members have is unbelievable!

— Raul Chaidez

Z LAB Alumni

Z LAB does an amazing job building a relationship with their clients, which comes as no surprise once you experience their incredibly genuine infrastructure. Well organized, thoughtful and efficient. Working with this team opened up many doors for me and I am forever grateful to have been a part of such a hardworking powerhouse.

— Elena Karaytcheva

Z LAB Alumni

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